Strategy, technology and growth for the new television.
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01 PROFILE
INDEPENDENT CONSULTING · MADRID
Business vision and technical expertise to turn CTV into growth.
I help broadcasters, agencies and publishers assess their ad tech stack, launch CTV monetisation strategies from scratch, integrate SSAI and programmatic demand, and build supply partnerships with broadcasters and OTT platforms.
My work combines product, revenue and operations, so every decision is made with a full view of the advertising ecosystem.
years building and scaling revenue operations across EMEA and LATAM
02 Services
SERVICES CTV, AD TECH AND MONETISATION CONSULTING
From strategy to
execution.
01
Ad tech stack audit
BROADCASTERS
Assessment of SSPs, ad servers, header bidding and CTV/FAST environments to identify
inefficiencies, compliance risks and monetisation opportunities.
02
Media buying
VIDEO · CTV · AUDIO · DISPLAY · SOCIAL
Planning and execution of multichannel campaigns focused on performance, reach and
efficient use of investment.
03
CTV and cross-media product
MEDIA AGENCIES
Design and launch of CTV propositions and cross-media strategies that make it possible
to offer advertisers differentiated solutions.
04
Consultative selling
MEDIA GROUPS AND BROADCASTERS
Strategic and commercial support to position and drive video, CTV and
digital advertising solutions.
05
Team training
SALES · PRODUCT · AD OPS
Tailored courses and workshops on digital advertising, with particular depth on the
CTV/FAST ecosystem.
03 EXPERIENCE
EXPERIENCE EMEA · LATAM · BIG 5
Experience leading
revenue, partnerships
and ad operations.
Growth & Partnerships Advisor at Tredio, with previous roles at The Channel Store, MOVVE, FreeWheel, Teads.tv and Criteo. Member of the Advanced TV, Programmatic and Data committees at IAB Spain.
His track record includes doubling video revenue year on year and designing CTV products for
agencies across the Big 5 markets.
AREAS OF EXPERTISE
Connected TV / FAST
Programmatic Advertising
Ad Operations
Media Buying
Product Strategy
Consultative Selling
Team Training
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